Why External Support is Critical
Scaling outbound sales as a startup is a challenge. One of the biggest mistakes is trying to sell your solution to everyone. The truth is, your solution is not for everyone, and figuring out exactly who it’s for—your ICP—requires strategy and precision.
Without a clear product-market fit, startups waste time chasing the wrong leads, using inefficient processes, and struggling to generate meaningful growth.
You can’t do it all by yourself
It’s easy to get stuck in trial-and-error, wasting time, resources, and opportunities. External support gives you access to proven systems, specialised expertise, and cutting-edge tools that are hard to develop internally when you’re just starting out.