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17 SQLs in 10 working days
Conversion increased to 5% for their clients.
34 Qualified Leads Generated
Supported outbound sales for multiple clients, allowing Groeileaders to focus on expanding their business.
Fulhaus is a Montreal-based interior design and furniture rental company that provides “Furniture as a Service” (FaaS) for property managers, developers, and short-term rental operators. Their design-forward furniture packages help businesses furnish spaces quickly and efficiently without high upfront costs.
Since partnering with Fulhaus, we have helped them optimize and scale their outbound sales strategy, generating a consistent flow of high-quality leads.
At the beginning of our engagement, results were not meeting expectations. Initial outreach efforts struggled to gain traction, and response rates were lower than anticipated. Fulhaus needed a structured approach to outbound sales but lacked the bandwidth to build and manage an effective system. Additionally, their CRM was filled with past leads, including SMMA ad leads and closed-lost opportunities, that had not been touched in a long time.
To turn things around, we shifted our focus to two key areas. First, we identified active property development projects and connected them with the corresponding decision-makers, ensuring a more targeted and relevant outreach strategy. Second, we re-engaged their untapped CRM leads, including past inbound prospects and closed-lost deals, using personalized email sequences and multi-channel follow-ups.
By refining our targeting and leveraging Clay.com for lead enrichment, we significantly improved outreach performance, creating a repeatable and scalable process for Fulhaus.
“Our outbound sales efforts weren’t delivering at first, but after refining our strategy, we saw an immediate improvement. By targeting active property development projects and retargeting past leads, we now have a steady flow of high-quality prospects and a much more efficient sales process.”
Andria Santos,
CEO, Fulhaus
