10 Best Clay Outbound Automation Services You Need To Consider In 2025

You’ve probably seen all the hype around Clay. Everyone’s talking about it and for a good reason. It’s one of the most powerful outbound sales tools out there. 

You can scrape data, enrich leads, personalize at scale, and automate your entire top of the funnel and outbound prospecting and outreach strategies. It’s literally a game changer.

But the reality is that just buying Clay won’t suddenly fix your poor outbound lead generation or sales function. 

If your strategy isn’t working now, Clay won’t magically make it better. In fact, it will just make your problems louder with more messages, more noise, and the same poor results.

Maybe this sounds familiar, and it’s why you’re here: You or your team sign up for Clay, watch a couple of YouTube videos, plug in some personalizations, and launch a campaign. 

But the results don’t improve. No meaningful replies. No qualified pipeline. The outreach still falls flat.

That’s because the problem isn’t the tool, but rather how you’re using it.

Think of Clay like a fast car. Take a Formula 1 car, for example. It’s fast, it’s powerful, and it can take you far. But if you don’t have a skilled driver and a real strategy behind the wheel, you’re not going to win any races. You might even have a hard time getting out of the garage.

To make Clay work, you need three things:

1. A strong outbound sales and lead generation strategy.
2. Someone who knows how to build and run Clay systems properly, aka Clay expert.
3. And a process to test, learn, and iterate fast.

This is where most teams struggle. And it’s why so many Clay-powered campaigns flop.

It’s also why working with the right Clay outbound automation service can make all the difference. 

These are experts who live and breathe outbound. They know how to craft creative strategies, build the right automations, and actually drive results with Clay.

So if you’re tired of spinning your wheels or you’re not seeing ROI from your Clay setup, this list is for you. These are the 10 best Clay outbound automation services you should consider in 2025. Here are the companies on our list: 

1. Utmost Agency (yeah, that’s us)
2. The Kiln
3. ColdIQ
4. Afonto
5. OneAway
6. Growth Engine X
7. The Deal Lab
8. Growth Today
9. Grow Surely
10. Digital Creativs Inc.

So, quick disclaimer here, we’re not ranking the companies below in any qualitative order or because we believe we are better than them. This is just a simple list of the companies we see making considerable strides with good work we appreciate.

Note: Struggling to connect with decision-makers in your target market? We’ll run a completely done-for-you outbound campaign and automate your sales prospecting process to generate a pipeline with prospects ready to engage on autopilot. Book a 15-minute call now to discuss your unique business needs and discover our flexible packages.

Top 10 Clay outbound automation services to hire in 2025

Here are the best Clay outbound automation agencies to consider. 

1. Utmost Agency

Yeah, that’s us. We are Utmost Agency, a lead generation and outbound sales automation agency. 

At our agency, we have a unique stance where we believe outbound success is not necessarily about Clay or the other tools that contribute to the sales workflows. 

The key idea behind our agency was to create a service that binds strategic targeting with operational efficiency to deliver consistent results while running on autopilot.

We use Clay at the heart of our systems. It’s the command center that lets us build living systems that combine logic, timing, personalization, and adaptability. 

We pair Clay with all the relevant tools, including cold email platforms, data enrichment tools, CRMs, APIs, and internal databases to build a solid outbound system for every company we work for. 

One that continuously:

• Identifies new opportunities
• Enriches them with context
• Determines relevance with real-time data
• Personalizes outreach based on what actually matters
• Keeps improving itself over time

But having a Clay subscription and churning credits is not all it takes. 

What further validated our position we mentioned earlier, is that we started talking to a lot of sales teams and startup owners with unique, great services. 

Most of them waste time and money on Clay outbound sales systems that never had a chance of working in the first place.

You know the type.

• Dozens of separated Clay tables and automation workflows that no one maintains. 
• Outreach sequences written by ChatGPT with zero context. 
• Enrichment “pipelines” that pull 40% junk data. 
• CRMs full of leads no one’s touched since last quarter. 
• Sales targets that make no sense based on actual funnel math. 
• Founders hiring SDRs they can’t support. 
• Agencies delivering flashy dashboards that never tie back to revenue.

We saw it all. And we realized the real problem (or the solution) wasn’t the tools. It was the way people were thinking.

Every company on this list can help you build a Clay outbound automation workflow. 

What we believe you should care about is the thinking and core marketing concepts they build their systems around. 

So, here is how we think about outbound automation differently. You can learn about the sales automation tools and the workflows we use in our post about sales tech stack below. 

Your sales system should reflect how your business actually grows (or wants to grow)

Most people start with tactics that sound like: “Should we use Clay or Apollo?” “Should we personalize the first line?” “Is it better to do 3 steps or 5 email sequences?”

We believe you need to start with the outcome your business cares about the most. 

Ask yourself, what exactly needs to happen for your company to grow this quarter?

• If you’re trying to close $1M in deals at a $25k annual contract value, how many opportunities do you need?
• To get those opportunities, how many quality conversations do you need to start?
• To start those conversations, how many right-fit people do you need to reach?
• What do they need to hear, see, or feel to say “yes” to that first call?

Only once we’ve mapped this do we even touch tools. Because without clarity on the growth side, you’re just sending noise.

Personalization is useless if you don’t have insight

Everyone talks about Clay’s ability to help businesses achieve personalization at scale. Very few are talking about relevance. At Utmost Agency, we believe personalization (as most know it to be) is not as much personalization for the prospect as relevance is. 

First, let’s explain the difference.

In short, personalization says: Your name is “Jack Neil and I saw you went to Stanford”. Relevance says: “I understand the problem you’re trying to solve. You are probably coping by doing “this” and I have a credible solution.”

And obviously, the prospects care more about the latter. It’s what shows them the value of your value and makes them act. 

So, we use Clay not just to enrich leads, but to surface real reasons to reach out. Think about things like funding signals, product shifts, competitor activity, hiring trends, content strategy gaps, and GTM inflection points.

And we don’t enrich just for enrichment sake. Every data point we pull has a role to play in segmentation, targeting, messaging, or timing. If it doesn’t help us say something better or sell smarter, we cut it.

Even more importantly, we know sometimes, based on the client and their target industry, Clay is not always the right tool to find something we are looking for. So, we find the best solution or source to integrate. 

You don’t need a system that runs forever; you need one that evolves with you

A lot of people operate from a playbook and hand you a static system: “Here’s your 4-step sequence, your data sources, your automations. Good luck.”

We don’t build static systems. We build living systems.

That means:

• Modular workflows that can be recombined as your ICP changes
• Targeting logic that we quickly adjust based on what’s working
• Clear naming conventions and documentation, so your team can own it
• A performance loop that feeds learnings back into the system

We’re not trying to run your sales forever. We’re trying to give you a sales machine that makes you smarter in the market, the longer you use it.

Outbound automation should never be an excuse for bad thinking

Our clients don’t work with us because we know how to use Clay. They work with us because we know what to do with it.

A lot of folks think Clay is magic out of the box. It’s not. It’s powerful, but raw. Like a box of LEGOs without the instructions.

We spend hours thinking and discussing with your team before building: What does your ideal customer actually care about? What signals indicate readiness? What does a good message sound like to them?

Only once we understand your value, your voice, and your use case do we begin building your workflows. That’s why our systems don’t break the moment something changes. They adapt. We are always trying to reflect the care and nuance that good selling requires.

We don’t automate just for the sake of efficiency. We also automate to unlock creativity; the kind that lets you test new hypotheses faster, launch new campaigns weekly, and target niche segments no one else is going after. 

It’s not “set it and forget it.” It’s “design it so you can think less about logistics and more about strategy.”

Why we’re different

Anyone can write emails. Anyone can run automations. Not everyone can architect a system that earns trust, opens doors, and compounds value over time.

What makes us different isn’t just our technical skill, it’s the quality of our thinking around tools. The questions we ask. The hypotheses we test. The way we listen to your founders, understand your customers, and help you build a sales motion that actually fits the way you grow.

Before the tools, we are outbound lead generation and sales experts. We’re not just building systems. We’re building the next version of your go-to-market playbook with more clarity, more momentum, and more upside. You can read more about our outbound sales and lead generation philosophy in the post below. 

Note: Struggling to connect with decision-makers in your target market?

We’ll run a completely done-for-you outbound campaign and automate your sales prospecting process to generate a pipeline with prospects ready to engage on autopilot.

Book a 15-minute call now to discuss your unique business needs and discover our flexible packages.

2. The Kiln

Service overview:

The Kiln helps B2B teams build powerful outbound engines with Clay at the core, combined with other advanced sales technologies. 

But they’re not just automating outreach, they’re rethinking it from the ground up. They help you figure out exactly who to target, how to reach them, and how to turn cold data into warm conversations. 

They specialize in creating custom workflows for inbound, outbound, and RevOps use cases, integrating tools like HubSpot and Salesforce to build seamless marketing and sales automations. 

Their services are ideal for teams that know outbound could work, but aren’t getting results on their own.

What you’ll like about them:

What makes The Kiln different is how opinionated they are about outbound automation and the general AI-sales strategy. A lot of agencies sell Clay as a magic tool. The Kiln doesn’t. 

They start by working with you to clarify your outbound strategy with things like who you’re going after, why they should care, and what offer actually cuts through the noise.

From there, they bring in advanced Clay workflows and enrichment logic to build high-quality, personalized campaigns that scale without sounding robotic. They’re also super technical and set up clean infrastructure and ensure emails actually land.

The Kiln stands out for its deep expertise in both the technical and strategic aspects of outbound sales. Their team comprises GTM experts, data scientists, and former Clay employees, bringing a wealth of knowledge to the table.

Pricing range:

The Kiln’s services are positioned at the premium end of the market, with pricing starting at $15,000 and above. 

3. Afonto

Service overview:

Afonto is a B2B sales development agency specializing in outbound automation. They offer a comprehensive service that includes list building, personalized copywriting, and reply handling to deliver meeting-ready leads to sales teams. 

Their approach uses AI-powered outreach around tools, including Clay. Afonto’s services are designed to scale your outreach efforts while maintaining high deliverability and engagement rates. 

What you’ll like about them:

Afonto stands out for its end-to-end outbound solutions. 

If your outbound strategy has stalled—or never really started—Afonto gives you momentum fast. 

What makes them stand out isn’t just automation, but orchestration. You’re not just paying for tools; you’re paying for a team that has done this across industries, knows how to avoid spam filters, and focuses on real conversations, not just open rates.

One thing worth noting: they spend the first weeks testing dozens of angles and messages, not just pushing out templates. This experimentation-first approach helps you find what resonates faster without burning your domain or your brand.

You also don’t need to worry about inbox volume or lead quality. Afonto filters replies, books qualified meetings, and handles the messy parts of cold outreach that most teams underestimate.

Pricing range:

Afonto offers a 28-day trial period, which gives you an opportunity to evaluate their services. But they don’t list public pricing details on their website. You can still expect to pay the typical pricing range from $3750,000 to $15,000, depending on your project.

4. ColdIQ

Service overview:

ColdIQ specializes in building B2B outbound systems by leveraging advanced sales software and AI to scale and automate sales prospecting activities. 

Their services encompass an end-to-end cold outreach campaign setup and management, including outprospecting, email infrastructure setup and warmup, audience research and targeting, data scraping and enrichment, campaign optimization, sending automation, inbox management, and copywriting.

What you’ll like about them:

We believe the value for you here is that you won’t just be working with a team to “run Clay”, you’ll be working with a crew that treats outbound like a craft. 

ColdIQ approaches prospecting as a full-funnel system. They start with defining your ICP, then build clean data pipelines, set up bulletproof email infrastructure, and run copy-tested campaigns at scale.

What makes them stand out is their technical depth. They go beyond basic enrichments to build full workflows that make outbound reliable, repeatable, and rooted in data. 

Pricing range:

ColdIQ doesn’t list prices on their site, but based on their positioning and similar Clay experts, you can expect to pay somewhere between $8,000 and $12,000/month, depending on the complexity of the setup and scale.

5. OneAway (Canada)

Service overview:

OneAway is a Clay implementation agency with a team of sales engineers trusted by over 50 B2B companies. 

They help businesses create customized go-to-market (GTM) playbooks aimed at significantly reducing the hours sales teams spend on manual tasks while increasing revenue. 

Their services include cleaning CRM data, automating manual sales tasks, and implementing custom workflows to streamline your outbound processes.

What you’ll like about them:

OneAway handles everything from onboarding and market research to technical setup, campaign crafting, and launching. 

Their process includes creating targeted lead lists, optimizing email infrastructure, setting up LinkedIn outreach automations, and developing custom Clay tables for data enrichment. 

It’s a full, completely done-for-you service that allows you to focus on your core business while they work on filling your calendar with qualified sales meetings.

Pricing range:

According to the Clay experts’ page, OneAway’s pricing typically ranges from $6,000 to $8,000, depending on your project, of course.

Note: Struggling to connect with decision-makers in your target market? We’ll run a completely done-for-you outbound campaign and automate your sales prospecting process to generate a pipeline with prospects ready to engage on autopilot. Book a 15-minute call now to discuss your unique business needs and discover our flexible packages.

6. Growth Engine X

Service overview:

Growth Engine X is a B2B outbound agency that specializes in crafting and automating cold email campaigns using Clay. 

They leverage over 20 data sources to build targeted lead lists and personalize outreach campaigns that generate qualified leads for companies with a customer lifetime value (LTV) exceeding $5,000. 

Their approach is to manage your entire email infrastructure, ensuring deliverability, data accuracy, target-market fit, and continuously testing messaging to optimize campaign performance. 

What you’ll like about them:

If you’re seeking a partner to handle the complexities of outbound campaigns, Growth Engine X offers the perfect solution. 

They not only build and manage your cold email outreach but also focus on ensuring that your messages reach the right prospects without landing in spam folders. 

Their use of Clay allows for sophisticated data enrichment and personalization, increasing the likelihood of engagement. 

Additionally, their experience with various industries, including SaaS, finance, and home services, demonstrates their ability to adapt strategies to different markets. 

Pricing range:

Growth Engine X’s services are priced between $6,000 and $8,000 per month, depending on the scope and complexity of your project.

7. The Deal Lab

Service overview:

The Deal Lab is a B2B revenue agency that specializes in helping companies find and scale message-market fit. They offer a unique and proven model for rapidly deploying outbound campaigns to test and validate messaging that resonates with target markets. 

Their services include building custom go-to-market systems, mapping total addressable markets with custom data, and setting up inbound enrichments, signals, triggers, CRM enrichments, and research automations using Clay. 

What you’ll like about them:

You’ll like The Deal Lab if you care about more than just leads, and even more if you care about what you’re saying and who you’re saying it to. Most outbound flops because the message doesn’t match the market. That’s where The Deal Lab shines.

They treat outbound like a system for learning where they rapidly test different angles, messaging, and targeting to find what lands. 

Their Clay builds support for this approach with enrichment workflows, TAM mapping, trigger-based targeting, and persona-specific outreach.

This makes them ideal if you’re launching a new product, expanding into a new market, or trying to figure out which ICP actually buys.

Pricing range:

The Deal Lab’s services are priced between $6,000 and $8,000 per month, depending on the scope and complexity of the project.

8. Growth Today (U.S.)

Service overview:

Growth Today helps B2B founders and sales teams design, build, and run outbound sales systems powered by tools like Clay, Smartlead, and Apollo. 

They go beyond the typical outreach workflow to structure and optimize your entire process from idea to execution. 

Think of them like a part-time sales growth team that brings systems, experimentation, and strategy to outbound.

Here on this Notion page, they break down everything they can do: writing cold messaging, building enrichment workflows in Clay, warming up domains, fixing deliverability, testing copy, managing inboxes, and much more. 

Whether you’re starting from scratch or have an existing process that’s underperforming, they slot into your workflow and make it better.

What you’ll like about them:

We believe you’ll like Growth Today if you want someone to go beyond “just running campaigns”. Their strength lies in treating outbound like a growth engine and not just an outreach strategy. 

They’re also flexible. You can work with them in a recurring model or project-based, making them a solid option if you want to test outbound automation without locking into a long-term agency contract. 

They also highlight their commitment to collaborative communication, where they work inside your Slack, sharing Notion dashboards, and making sure you actually know what’s going on.

Pricing range:

Pricing varies based on scope and support level. They don’t list the exact pricing, but they offer project-based pricing or monthly packages that cost anywhere from $6.000 to $8000.

9. Grow Surely

Service overview:

Grow Surely specializes in helping B2B companies with annual revenues exceeding $1 million to acquire ideal clients through hyper-targeted cold email campaigns. 

You can expect a comprehensive service that includes audience research, copywriting, domain setup, inbox configuration, email verification, and outbound automation. 

They manage the entire outreach process to allow businesses to focus on closing deals rather than prospecting.

What you’ll like about them:

You’ll like Grow Surely if you want more pipeline from your outbound but don’t want to build or manage it yourself. They’re focused on outcomes — meetings booked with real buyers, rather than vanity metrics like open or click rates.

Their site makes it clear: they don’t work with just anyone. They specialize in companies doing $ 1 M+ ARR and only take on clients when there’s a strong fit. That means you’re working with a team that’s selective, focused, and intentional.

Pricing range:

Grow Surely doesn’t list exact pricing on their site, but based on their up-market positioning and full-service model, you can expect a monthly retainer likely starting at around $3,000–$8,000/month, going even higher depending on your needs and company size. 

If you want an exact quote, you’ll need to reach out via their contact form.

10. Digital Creativs Inc. (Canada)

Service overview:

Digital Creativs Inc. offers a comprehensive, done-for-you (DFY) outbound strategy and implementation service. 

They specialize in setting up AI-enabled outbound infrastructures that automate lead generation, prospect research, and multichannel cold outreach. 

Their approach is designed to help B2B companies and startups generate more sales conversations and build pipelines with ideal customers, all without the need to hire additional SDRs or rely solely on network referrals.

What you’ll like about them:

If you’re looking to implement Clay but lack the Clay expertise in-house, Digital Creativs Inc. can be a valuable partner. 

They handle everything from onboarding and market research to technical setup, campaign crafting, and launching. 

Their process includes creating targeted lead lists, optimizing email infrastructure, setting up LinkedIn outreach automations, and developing custom Clay tables for data enrichment. 

Basically, they offer your company an end-to-end service that allows you to focus on your core business while they work on filling your calendar with qualified sales meetings.

Pricing Range:

Specific pricing details for Digital Creativs Inc. are not publicly listed on their website, but you can expect their services to range from $6,000 to $8,000, depending on the scope and complexity of your project.

Work with Utmost Agency to automate your outbound lead generation and sales

So, there you have it.

Whether you work with an agency like ours or go build your own system in-house, the bigger idea here is this:

Sales doesn’t have to be a game of volume. Automation doesn’t have to mean compromise. And growth doesn’t have to feel like a sprint you’re always behind on.

If you take the time to understand your buyer, map your internal processes, and build a system that reflects your values, not just your KPIs, you’ll end up with something far more powerful than a campaign. 

You’ll have a machine that runs when you’re not looking. One that learns, improves, and earns trust at scale. That’s the future we believe in. And if that sounds like a direction you’re headed and need help, we’d like to talk.

We believe in designing sales systems that are thoughtful, adaptable, and rooted in the real-world complexity of how B2B buying actually works.

Our systems are built with Clay, but powered by careful thinking to ensure they continuously find, filter, and engage the right leads at the right time with the right message.

If you work with us, here’s what you can expect:

• A sales system that’s not just automated but works with smart, strategy-driven logic
• Messaging rooted in relevance, not superficial personalization
• Custom workflows designed around your real GTM strategy
• Lead sourcing enriched with real-time buying signals, not just job titles
• A team that gets in the trenches with you, not one that hides behind reports

If that’s the kind of outbound infrastructure you wish you had, let’s talk. No sales pitch. Just a call to understand what you’re trying to build and whether we can help you get there.

Note: Struggling to connect with decision-makers in your target market? We’ll run a completely done-for-you outbound campaign and automate your sales prospecting process to generate a pipeline with prospects ready to engage on autopilot. Book a 15-minute call now to discuss your unique business needs and discover our flexible packages.